Non-Fiction LOVETRUE offers a unique exploration of the challenges that love can present and how our past and present experiences shape the decisions we make when the fantasy of True Love dissipates. Using cinematic expressions of past memories and possible futures, the film also examines non-fiction performance as a documentation of truth and a purveyor of memory. Following three surprising love stories in starkly different American landscapes, we dive into the mysterious, the familiar, the dysfunctional, and the imaginary aspects of their relationships. LOVETRUE is a poetic roller-coaster down the inevitable nature of our shifting perspective on love.

Alma Har'el is a music video and film director, best known for her documentary Bombay Beach, which took the top prize at Tribeca Film Festival in 2011, received a nomination for a 2011 Independent Spirit "Truer than Fiction" award and has been taught in several universities, including Harvard’s Sensory Ethnography Lab and Film Center, as a genre redefining work. Har’el is famous for her ability to artistically blur the lines between documentary and fiction, effectively utilizing choreographed dance sequences and inspired musical choices in a surreal, dream-like poetic meditation on life. Stephan Holden of The New York Times wrote about Har'el's film Bombay Beach: “It looks and feels like a fever dream about an alternate universe. Suffused with a sense of wonder, it hovers, dancing inside its own ethereal bubble” In her most recent music video for Sigur Rós' Fjögur píanó in 2013, Har’el directed Shia Labeouf in an intensely brave dance performance. The video was part of the Valtari Mystery Film Experiment, by the Icelandic band Sigur Rós and led to Labeouf stepping in as an Executive Producer on Har'el's next film LoveTrue.